As a growing entity of our world social media has impacted
all traditional media for the most part. In particular, the television industry
has been finding a niche of advertising with social media websites like
Twitter.
This article talks about the five shows that utilize social
media (Twitter especially) effectively in promotion of the show, not just as a
show but as a brand. It talks of “the birth of the second screen,” that is the
first screen being the TV, the second is the computer or mobile device (phone,
Ipad, Tablet, etc.). Funnily enough three of the five shows are on the FOX
network.
In this article, it talks about the effectiveness of social
media not just on traditional television but on online video sites (Hulu, YouTube,
and Netflix). It talks about how engaging social media is for the viewer.
This article is about how people aren’t so much drawn to
what they see about a television show on social media but this number is
growing. It talks about a study that was conducted and some findings where
interesting such as with smartphone and tablet owners being more prone to
interact with social media about TV.
In this article, it talks about how powerful a tool social
media is in promoting television shows and how it is used as a way to build the
brand. It also takes the stand that people don’t mind the social media but not
so much if it a “hard sell.” But the “relationship between the viewers, TV
stations, and networks are critically important.”
To expound on this relationship, this article talks about
how because of an overwhelming dislike of the promotional pictures for ABC’s Once Upon a Time via social media
(Twitter) had the network take the pictures down and create new ones. This article
shows a compilation of some of the tweets.
